As Hirsch details, during World War II--and the concurrent golden age of comic books--government agencies worked directly with comic book publishers to stoke hatred for the Axis powers while simultaneously attempting to dispel racial tensions at home. Later, as the Cold War defense industry ballooned--and as comic book sales reached historic heights--the government again turned to the medium, this time trying to win hearts and minds in the decolonizing world through cartoon propaganda.
Hirsch's groundbreaking research weaves together a wealth of previously classified material, including secret wartime records, official legislative documents, and caches of personal papers. His book explores the uneasy contradiction of how comics were both vital expressions of American freedom and unsettling glimpses into the national id--scourged and repressed on the one hand and deployed as official propaganda on the other. Pulp Empire is a riveting illumination of under explored chapters in the histories of comic books, foreign policy, and race.
"Every so often, a single book changes our understanding of an entire topic. Hirsch's brilliant, artfully written Pulp Empire does that for mid-twentieth-century American studies. The billions of comic books that rolled off American presses and circumnavigated the globe in the 1940s and '50s reveal significant unexplored aspects of American society, politics, and foreign policy. While Hirsch's spectacular research introduces American historians to a new field of study, his elegant writing invites a broad audience to read this unique and beautifully produced book."-- Martin J. Sherwin, Pulitzer Prize-winning coauthor of American Prometheus and author of Gambling with Armageddon
"As Hirsch outlines in Pulp Empire, comics have always been entwined with capitalism, race, and foreign policy. . . . Hirsch makes an important inroad into not only understanding the cultural politics of the Cold War, but in the forces that led to the omnipresence of comic book motifs in the present."-- The Progressive
About the Author:
Paul S. Hirsch is a visiting research affiliate at the Institute for Historical Studies in the Department of History at the University of Texas at Austin. His work has received major support from organizations including the Robert B. Silvers Foundation, the National Science Foundation, and the Library of Congress.